I saw a phrase not long ago that said, and I paraphrase, “They have replaced the labels of Aunt Jamima syrup and Uncle Ben’s rice with generic names and I cannot believe we don’t yet have world peace”. I could not find any sales statistics based on pre-name or post-name rebranding, but I suspect product unfamiliarity has forfeited its corporate owner the Quaker Oats Company some lost revenues. In many business strategies, profit is no longer king, being overshadowed or replaced by woke corporatism or the ESG (Environmental Social Governance) rating. Naturally, the consumer is paying the price, while investors, like 401K shareholders lose substantial earnings.
Waffling on Syrup
Waffling on Syrup
Waffling on Syrup
I saw a phrase not long ago that said, and I paraphrase, “They have replaced the labels of Aunt Jamima syrup and Uncle Ben’s rice with generic names and I cannot believe we don’t yet have world peace”. I could not find any sales statistics based on pre-name or post-name rebranding, but I suspect product unfamiliarity has forfeited its corporate owner the Quaker Oats Company some lost revenues. In many business strategies, profit is no longer king, being overshadowed or replaced by woke corporatism or the ESG (Environmental Social Governance) rating. Naturally, the consumer is paying the price, while investors, like 401K shareholders lose substantial earnings.